Monday, May 7, 2012

Our Book is Born!

After 18 months of gestation, Cathey Armillas and I have delivered forth a book. Weighing it at about 1 lb 2 oz, we've named this little bundle of joy The Unbreakable Rules of Marketing: 9 1/2 Ways to Get People to Love You.

It would be mere marketing hype to say that this slim, easy-to-read, no-big-words volume would change your life. So I'll say it. It will change your life. Not like The Secret was supposed to change your life. But it will make clients seek you out even if you're on page 17 of a Google search. It will make customers line up at your store before you open. It will make objects of your affection fall in love with you, registered voters vote for you, adversaries bow down to you, people you barely know invite you to parties, and your dog lick your shoes. (Your dog probably licks your shoes anyway, but no matter; he will like you all the more if you read this book.)

Who's it written for? Everybody. Not just marketing professionals. In fact they are probably the least likely audience, because you'd think they'd already know all of these unbreakable rules. They are so fundamental that they've undoubtedly forgotten them. And, come to think of it, given the state of marketing lately, a lot of them have.

But it's also for businesses who need to become smarter about their own marketing. It's for parents who want to know how to not only get their kids to love them, but to clean up their rooms. It's for married couples who want to stay married, or singles who want to be half of a married couple. It's for people looking for a job, or just wanting to have a few more friends. It's for everybody.

Okay, okay, so what are the 9 Unbreakable Rules of Marketing?

  1. Consistency Beats Ability
  2. Perception is Reality
  3. Be Creative or Die
  4. The Medium is Not the Message
  5. Work Hard to Keep it Simple
  6. Give Love to Get Love
  7. Emotions Rule the World
  8. Go Big or Go Home
  9. Everything is Marketing

What do these mean? Read the book.

You may purchase it either on Amazon's or Barnes & Noble's fine online establishments. Now.

Did I mention it's supposed to be funny?

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