But beyond that, there's something stultifying about the words "Important Information" themselves, regardless of whether they appear on the cover of a booklet or a junk mail envelope or at the beginning of a DVD. They are right up there with other lies. It's never important. And it's barely information. So overused are these words that they have actually conditioned our eyes to glaze over whenever we see them--or hear them.
Like when you're watching TV and a commercial begins with the hairy-voiced announcer intoning, "Important Information about your life insurance..." Click.
Of course the advertisers think it's important--or at least their lawyers do. It's the same as when they brag about their commitment to excellence, or their customer service, or their quality you can depend on; it's just them saying so. And what else would they say? That they have indifferent customer service you can depend on? Or "dull blather that won't make any difference to your enjoyment of our product"?
The scary thing is that if there were ever an announcement of an event that were, indeed, important information--say the impending impact of the moon into the Pacific--we wouldn't pay attention, because we'd assume it was just another non-important announcement about not taking your XRS 2900 PS5-Pro into the bath with you, or that you may be paying too much for life insurance.
I think that if the manufacturers really wanted you to read the cautionary manual they'd entitle it something like:
Grisly Death & Hideous Disfigurement